This year we are celebrating 100 years of Arthur Murray Dance Studios, and looking at an ad published in the January 1922 edition of the Science and Invention magazine, it is clear that things have progressed over the years. For better or for worse, the demand for faddish dances like the One Step or the College Rock has faded. Fashions have changed; mannerisms of speech and writing have shifted to adapt to changing communication styles; the cost of postage has increased.
Some things remain the same, though. We are still teaching “the newest steps.” And both the newest and most experienced dancers continue to be “amazed” as they have the time of their lives gaining a new skill. So why not? you, too, can still “enjoy the pleasures and popularity of a real good dancer.” All you have to do is walk in the door.
